For the 2025/26 season at The Cultch, I lead the design direction of event pages, shaping how each production is experienced online. I develop cohesive web layouts that balance strong visual storytelling with clear, intuitive user pathways, ensuring audiences can easily explore shows and complete ticket purchases. By applying consistent branding across all digital touchpoints—while still allowing each production’s identity to stand out—I create a unified yet dynamic season presence. My work integrates responsive design, accessibility best practices, and performance-driven thinking, contributing to a seamless and engaging patron journey from discovery to checkout.