At the Vancouver Fringe Festival, I developed a wide range of visual materials that brought the festival’s vibrant, grassroots energy into the public realm. I designed and illustrated the beloved local character “Jimmy,” creating a playful and recognizable visual thread across campaigns. My work extended across large-format posters, environmental graphics, and wayfinding systems that helped audiences navigate venues. Balancing bold, expressive illustration with clear communication, I contributed to an engaging and accessible visual experience that supported both discovery and attendance across the city.